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Article: Music aficionados see possibilities for New Orleans to build on jazz industry brand
- Article from:
- New Orleans CityBusiness
- Article date:
- July 13, 2009
- Author:
CopyrightCopyright 2009 New Orleans CityBusiness. Provided by ProQuest LLC. (Hide copyright information)
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Irvin Mayfield doesn't see his role as cultural ambassador as
just promoting New Orleans' music, food, culture and architecture.
His job, he believes, is to use those facets to strengthen the
area's economy.
Mayfield envisions New Orleans jazz as a thriving business as
well as a brand the city can build. He believes the industry has not
reached its capacity.
To do that, New Orleans needs to cast itself in a positive light
to counter the negative attention it receives outside the city.
Mayfield says jazz is the vehicle.
He points to his new club, Irvin Mayfield's Jazz Playhouse, at
the Royal Sonesta Hotel, as the model.
"We have a unique asset in this city that we own." Mayfield said.
"This ...