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Article: Shore Communications: New Research to Show Recession's Impact on Content Buyers & Pathway for Rebound
- Article from:
- U.S. Newswire
- Article date:
- July 20, 2009
CopyrightCopyright 2009 U.S. Newswire. Provided by ProQuest LLC. (Hide copyright information)
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To: TECHNOLOGY EDITORS
Contact: John Buckman for Shore Communications, +1-412-381-2900,
jbuckman@shore.com
WESTPORT, Conn., July 20 /PRNewswire/ -- Shore Communications
(www.shore.com), leading research and strategy consultants serving
the information industry, said today that it is launching a major
research project to understand how enterprise content buyers have
adapted to the recession and what those changes will mean for
content vendors once the economy improves.
The Shore research project -- titled "New Rules of Engagement: Re-
Tooling Information Sales and Marketing for the New Economy" -- will
combine both traditional quantitative analysis and first-person
narrative case studies.
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