Article: GARY D'AMATO U.S. Bank needs a change in direction

If the tournament formerly known as the U.S. Bank Championship can be saved, and that's a big if, the reincarnation can't just be the same product with a new name slapped on it.

The good ol' GMO has a worn, tired feel to it. It's a '75 Chrysler Cordoba in a world of Prius hybrids, vinyl records in the era of iPod, Sansabelt slacks and persimmon woods at Old Folks Country Club.

To say the event is poorly marketed would be a compliment. A swarm of bumblebees makes more noise than the barely audible buzz emanating from the Brown Deer Park Golf Course last week.

The galleries on Thursday and Friday were embarrassingly small. The corporate hospitality village looked more like "Little House on the ...

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