Article: His designs are getting their time in the sun

Enter the name Alexander Girard into Google, and more than 300,000 mentions of the prolific textile designer surface. But there was a time in the not-so-distant past when his name would generate just a handful of hits in any search engine. Only the most enthusiastic followers of modern design were familiar with his work.

"There's been a huge increase in awareness," says Sarah Sheesley, marketing director of Maximo Art & Design Research. Her agency has been working with the late designer's family to license Girard's designs on everything from toys to typefaces. In the past year alone, Girard's work has shown up on new products sold by Urban Outfitters, Chronicle Books, and Flor carpet tiles.

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