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Article: Seljan Co. gets big gig Lake Mills manufacturer thrives in tough times by making plastic body for Guitar Hero arcade game
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- August 6, 2009
- Author:
CopyrightCopyright 2009 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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By JOE TASCHLER
Lake Mills -- The folks at Seljan Co. Inc. are into metal, but
the electric guitar bodies they make could be best described as
heavy plastic.
Seljan, located in this Jefferson County village of about 4,000,
is using a rotational-molded plastic manufacturing process to make
guitars for the arcade version of the Guitar Hero video game.
The second-generation, family-owned company employs 65 people and
is running 24 hours a day, 7 days a week.
Nimble enough to quickly adjust to changing markets and obsessive
about quality, the company is growing even as other manufacturers
have taken a beating in the economic downturn.
"We have to work smarter and harder than we ever have had to ...