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Article: BSkyB marketing ethos boosts News Corp's fortunes

Article from:
The Irish Times
Article date:
August 20, 2009
Author:
Copyright

MEDIA & MARKETING : A key plank of the 'Sunday Times' marketing drive is giveaway DVDs

MOST BRITISH newspapers sold in the Republic have been losing sales this year. The exception is the Sunday Times, whose average circulation increased by 10,800 copies to 116,540 for the six months from January to June 2009. Editor Frank Fitzgibbon has a simple explanation for the sales boost: effective marketing.

The marketing push comes from the top. The Sunday Timesis owned by Rupert Murdoch's News Corporation, where the current chief executive of News Corp in Europe is 36-year-old James Murdoch, the media mogul's son.

Murdoch jnr was in charge of the mass-market consumer business BSkyB from 2003 to 2007.

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