Article: Rocco Landesman Goes All In for Arts in America

In the mid-1990s, Rocco Landesman made it a point to carry $10,000 in cash on him at all times, just in case a betting opportunity presented itself. Cellphones and ATMs have eliminated the need for what even Landesman would admit was a dangerous practice, but don't get the idea he's stopped betting.

In fact, on Aug. 7 the legendary Broadway producer made what might be the biggest bet of his career, becoming the 10th chairman of the National Endowment for the Arts.

Perhaps it's the momentousness of the task at hand, or maybe it's trepidation in a new environment, but Landesman -- somewhat uncharacteristically -- is proceeding cautiously.

"I think the worst thing in the world would be ...

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