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Article: Disney snares comics giant Marvel with a $4B web
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- September 1, 2009
- Author:
CopyrightCopyright 2009 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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LOS ANGELES -- The Walt Disney Co. is punching its way into the
universe of superheroes and their male fans with a deal announced
Monday to acquire Marvel Entertainment Inc. for $4 billion, bringing
characters such as Iron Man and Spider-Man into the family of Mickey
Mouse and "Toy Story."
The surprise cash-and-stock deal sent Spidey senses tingling in
the comic book world. It could lead to new rides, movies, action
figures and other outlets for Marvel's 5,000 characters, although
Marvel already was aggressively licensing its properties for such
uses.
The deal won't have benefits right away, and Disney stock sank on
the news. Disney expects a short-term profit hit, and Marvel
characters from ...