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Article: Google's 4th ace ; Nikesh Arora has vaulted to the 4th position in Google Inc. next to the founders and the CEO. Here's an account of his success, what it means to be a Googler, and how the Internet with Google in the forefront is challenging traditional businessmodels.
- Article from:
- Business Today
- Article date:
- September 6, 2009
- Author:
CopyrightCopyright 2009 Business Today. Provided by ProQuest LLC. (Hide copyright information)
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Sometime in 2008, Nikesh Arora, then the Head of Google European,
Middle Eastern and African (EMEA) operations, ran into the famed
marketing guru Philip Kotler at a seminar in Dubai. Kotler's 4Ps of
marketing getting the product, pricing, placement and promotion
right is considered a gospel for modern business.
Arora asked him a very fundamental, if not irreverent, question:
What happens to the 4Ps principle if three out of the four Ps are
zero? Google's products are free, the company doesn't advertise (at
least didn't then) and there isn't any specific placement of its
products. The only P Google has is the Product. Kotler apparently
brushed aside the query.
If Kotler was flabbergasted at ...