Article: FORBES FIVE STAR AWARD: ; SHOOTING FOR A STAR; The Greenbrier taps Sea Island executive in bid for highest rating given to resorts

The Greenbrier's new owner has taken another step in his quest to restore the resort's five-star rating.

Jim Justice, who purchased The Greenbrier in May, has hired Patricia Jenkins to lead the resort's effort to regain Mobil Travel Guide five-star status.

"It's a challenge, and we're going to meet that challenge," Jenkins said Wednesday. "It's important to remember this is about the guest and service first."

Jenkins comes to The Greenbrier from Sea Island Resorts in Georgia, where she headed service and quality initiatives that led to Mobil five-star ratings at four Sea Island properties - The Cloister hotel, The Cloister Spa, Georgian Room restaurant, and The Lodge at Sea Island Golf Club.

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