|
|
Article: Congress weighs landmark change in Internet ad privacy
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- September 8, 2009
- Author:
CopyrightCopyright 2009 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
|
WASHINGTON -- The Web sites we visit, the online links we click,
the search queries we conduct, the products we put in virtual
shopping carts, the personal details we reveal on social networking
pages -- all of this can give companies insight into what Internet
ads we might be interested in seeing.
But privacy watchdogs warn that too many people have no idea that
Internet marketers are tracking their online habits and then mining
that data to serve up targeted pitches -- a practice known as
behavioral advertising.
So Congress could be stepping in. Rep. Rick Boucher, D-Va.,
chairman of the House Energy and Commerce Subcommittee on
Communications, Technology and the Internet, is drafting a ...