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Article: Commentary: Transparency increases firms' credibility
- Article from:
- Daily Journal of Commerce (Portland, OR)
- Article date:
- September 16, 2009
- Author:
CopyrightCopyright 2009 Daily Journal of Commerce (Portland, OR). Provided by ProQuest LLC. (Hide copyright information)
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What do Weyerhaeuser, Starbucks, Toyota, IBM, and Abbott
Laboratories have in common? They rank among the most socially
responsible companies in America. All file annual corporate social
responsibility reports, as do Portland-based Nike, Vestas American
Wind Technology and ShoreBank Pacific.
Corporate social responsibility is a voluntary tool by which
companies demonstrate their commitment to the triad that lies at the
triple bottom line intersection where planet, people and profits
meet. Annual CSR reports spell out what companies are doing to
foster sustainability in terms of economic performance, corporate
governance and business ethics, environmental management, workplace
practices, ...