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Article: Fine future for fine wool
- Article from:
- The Press
- Article date:
- September 17, 2009
CopyrightCopyright 2009 The Press. Provided by ProQuest LLC. (Hide copyright information)
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Twelve years ago, wool was, quite simply, wool.
Frustrated with the commoditisation of their fibre and lack of
understanding and connectivity in the market, merino growers decided
to control their own destiny and, in 1996, formed The New Zealand
Merino Company (NZM, previously Merino New Zealand), an integrated
sales, marketing and innovation company.
Today, NZM is responsible for the the sale of about $105 million
of fibre per year, virtually all of which is exported. This
represents 80 per cent of the New Zealand merino clip and 50 per
cent of the New Zealand mid- micron clip by value.
"NZM connects grower-suppliers with the premium global brands
that ultimately purchase their fibre. ...