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Article: Will winning breed success? Buell hopes national sport bike victory fuels sales

Article from:
The Milwaukee Journal Sentinel (Milwaukee, WI)
Article date:
September 20, 2009
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Copyright

By RICK BARRETT

East Troy -- A decades-long struggle for respect paid off for Erik Buell this month when a Buell motorcycle won a national sport bike championship race.

A Buell 1125R bike beat Honda, Yamaha and Suzuki motorcycles to win the coveted American Motorcycle Association's sport bike championship Sept. 8 in New Jersey.

It was the first pro championship for an American motorcycle manufacturer since 1986 and the first for Buell Motorcycle Co., which is owned by Harley-Davidson Inc.

The victory was especially sweet for Erik Buell, given that his foreign competitors are much larger manufacturers with hundreds of people on their race teams. With a little luck, the victory could fuel ...

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