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Article: Verdicts & Settlements September 21, 2009: Ad company wins $6.9M verdict against Yahoo
- Article from:
- Missouri Lawyers Media
- Article date:
- September 21, 2009
- Author:
CopyrightCopyright 2009 Missouri Lawyers Media. Provided by ProQuest LLC. (Hide copyright information)
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An Internet advertising company won nearly $6.9 million after a
federal jury trial in Texas of its patent lawsuit against corporate
giant Yahoo Inc.
The Newport Beach, Calif.-based company, Creative Internet
Advertising, alleged it offered a demonstration of its technology in
a sales pitch to Yahoo while its patent application was pending. But
the Internet search engine provider turned it down.
The following year, Yahoo rolled out the same idea, the plaintiff
said.
The technology in question allows instant messaging programs to
include ads in the background of the text boxes, but also lets users
opt out of displaying the ads. The inventors went to several
companies and pitched their ...