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Article: GM exec no Iacocca, ad world laments

Article from:
Deseret News (Salt Lake City)
Article date:
September 22, 2009
Author:
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When it comes to businessmen as pitchmen, not everybody can be Lee Iacocca.

General Motors Corp. has bet that its new chairman, Ed Whitacre, can successfully kick off its "May the best car win" campaign, which puts the struggling automaker's vehicles up against competitors and hopes to coax reluctant buyers by offering a 60-day money-back guarantee.

The advertising world has been abuzz about the ads. Its verdict? Well, he's no Iacocca.

Experts say Whitacre, the former CEO and chairman of telecommunications giant AT&T who became GM's chairman in July, has some serious challenges as the public face of the company -- starting with the fact that not that many people know who he is.

Some even say ...

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