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Article: Groups join forces to sell region Effort targets convention planners, businesses, tourists
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- September 25, 2009
- Author:
CopyrightCopyright 2009 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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By TOM DAYKIN
A new marketing brochure, touting the Milwaukee area's
entertainment, arts, business and education assets, marks the first
time local groups have joined forces in one campaign to recruit
businesses, students, convention planners and tourists.
The brochure also marks the first time such an effort has covered
all of southeastern Wisconsin. It was created through a partnership
among Visit Milwaukee, which seeks to attract visitors to the
Milwaukee area; the Milwaukee 7 regional economic development group;
and the Spirit of Milwaukee civic marketing group.
The partnership will help save money, said Dean Amhaus, Spirit of
Milwaukee president.
"We're all selling the same thing about ...