Article: JIM STINGL; IN MY OPINION Pitch for new Packers logo faces blitz

The Green Bay Packers are not -- I repeat, are not -- thinking about changing their logo or tweaking the team colors.

But Milwaukee marketing executive Charlie Radtke believes it couldn't hurt.

"I think a little freshening up, a little face lift, might be a good idea," he said.

That's probably what Cher and Joan Rivers said in the beginning, too. I cautioned Charlie that this could be like depicting Jesus with a new hairstyle.

"I don't want to see torches and pitchforks, angry villagers, that kind of thing. It's just really an idea I've had for a few years," said the longtime owner of Phoenix Marketing Group, who is perhaps best known for the Sprecher beer logo.

He drew up some Packers ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!