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Article: Environmentalists scold makers of plush toilet paper ; They advocate products made of recycled fibers
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- September 27, 2009
- Author:
CopyrightCopyright 2009 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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ELMWOOD PARK, N.J. - There is a battle for America's behinds.
It is a fight over toilet paper, the kind that is blanket-fluffy
and getting fluffier so fast that manufacturers are running out of
synonyms for "soft" (Quilted Northern Ultra Plush is the first big
brand to go three-ply and three-adjective).
It's a menace, environmental groups say - and a dark-comedy
example of American excess.
The reason, they say, is that plush US toilet paper is usually
made by chopping down and grinding up trees that were decades or
even a century old. They want Americans, like Europeans, to wipe
with tissue made from recycled paper goods.
It has been slow going. Big toilet paper makers say that they've ...