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Article: "Lifestyle spending down but not out"

Article from:
Al Bawaba
Article date:
September 28, 2009
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Launching the new Dunia Diamond Credit Card in UAE, Executive Director and CEO Rajeev Kakar stresses the need to understand consumer needs and designing products that meet their aspirations.

Dunia Finance LLC, the Abu Dhabi based financial services company, poised to transform the landscape of financial services, recently launched an exclusive Diamond credit card targeting affluent consumers used to a discerning lifestyle. The credit card was developed around the "Add More" concept, as in today's economic environment, the affluent cardholder has become increasingly sensitive about the kinds of rewards they expect from their card.

Lifestyle spending has been hit hard by the economic ...

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