Article: Strong Sony sally for camera sales

Sony has released new professional- level cameras. Richard Cosgrove went hands on. -------------------- It was a photographic gearhead's play box. Sitting before us in a corporate box at Wellington's Caketin was a table of gleaming shiny new camera gear.

Sony was holding its New Zealand launch of its new Professional series Alpha 850 and 550 Series D-SLRS cameras. Also included was a few of Sony's new digital compact cameras.

Sony is currently sitting at No 3 in the camera sales league table, behind Canon and Nikon, and has designs on the No 2 position.

The Alpha series D-SLRS are the flagship models that Sony hopes professionals will start to buy. The company is sparing little expense in ...

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