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Article: Start-up hopes its customers scream ; Make-it-yourself ice cream unit delights at NU
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- October 1, 2009
- Author:
CopyrightCopyright 2009 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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The siren call of "Free ice cream!" added an element of chaos to
a busy lunchtime in Northeastern University's Curry Student Center
yesterday. A new, fully-automated ice cream machine from Taunton
start-up MooBella Inc. was making its Boston debut, and students and
staff eagerly lined up for free samples. The ice cream-making unit
allows users to select and customize their ice cream order on the
spot, using a touch screen. It delivers the personalized
confection in 40 seconds. The technology, recently featured at an
MIT conference, is impressive enough to have attracted $18 million
in funding for the company last month.
Dave Peters, vice president of sales and marketing at MooBella,
said ...