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Article: Stations weave plots into ads to hold attention: ; Advertisements are tied to shows through actors and storylines
- Article from:
- Charleston Daily Mail
- Article date:
- October 1, 2009
- Author:
CopyrightCopyright 2009 Charleston Daily Mail. Provided by ProQuest LLC. (Hide copyright information)
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LOS ANGELES - In television's latest quest to discourage viewers
from skipping ads, actors from NBC and ABC shows are appearing in
character in commercials to interact with products in parallel story
lines.
This new kind of commercial further blurs the line between
program and advertisement and comes as traditional product
placements within shows, an early response to fast-forwarding, have
become common.
A series of spots that debuted this week weaves Palm Inc.'s Pre
phone more deeply into the story line of two prime-time dramas.
In a "mini-mystery" called "Another Desperate Housewife," an
extra from ABC's "Desperate Housewives" suspects her husband is
cheating after checking his Pre. A ...