Article: Company handles a heavy load Truck firm overcomes recession, loss of brands

By JOE TASCHLER

Managing a small business during a recession is tough enough. When some of the brands you represent disappear in the middle of the downturn, losing sleep becomes part of the process.

The double whammy of a downturn and disappearance of certain General Motors and Sterling models has made for some interesting days at Milwaukee-based Badger Truck Center.

Ranked 63rd on Deloitte's 2009 Wisconsin 75 list of the state's largest privately held companies, Badger Truck Center is a second- generation, family-owned business that is battling through and surviving the economic downturn.

Not only were many of its commercial truck customers hit hard by the recession, two of its ...

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