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Article: Santa on tight budget, so toy prices are key
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- October 2, 2009
- Author:
CopyrightCopyright 2009 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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NEW YORK -- Santa's on a budget this year.
Toy retailers and makers plan to make the best of it by offering
more deals and cut-price versions of more expensive toys that they
hope will spur parents to spend even if they're scrimping elsewhere.
Two influential lists of expected hot holiday toys show only one
over $100.
Parents are likely to keep shopping cautiously as they worry
about job security, despite an uptick in home values and a rallying
stock market.
"Price is more of a driving factor this year than it was before,
and we will probably get our shopping done earlier so there are more
choices," said Decatur, Ga., resident Ingrid Allstrom Anderson, 32,
whose husband's engineering firm ...