Article: Taking It Easy on the Earth Need Not Be Hard on the Wallet

Going green has become a national priority, but for many Americans, especially those who have lost jobs or have credit card debt, cost can be a major deterrent.

In fact, 69 percent of consumers who had not gone green thought green products were too expensive, according to a survey by Grail Research.

Environmental experts acknowledge that some green products can be costly. Depending on the size of your house, installing a solar heating system can cost up to $100,000. A hybrid car can cost more than $20,000, and it can take a while to make up the savings from buying a cheaper, less-fuel-efficient vehicle. Sure, there are tax advantages -- most energy-efficient improvements to already-built ...

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