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Article: Direct mailers push the envelope
- Article from:
- Long Island Business News
- Article date:
- October 8, 2009
- Author:
CopyrightCopyright 2009 Long Island Business News. Provided by ProQuest LLC. (Hide copyright information)
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The friends were hanging out and following a familiar script.
How's business? What's new? When's this thing going to turn
around?
The cast was a couple of advertising guys, the owner of a
professional modeling agency, a commercial photographer, a printer,
a sales consultant, a graphic designer and the owner of a direct
mail company. All were chewing over the dilemma that they wanted to
spread the word about their services but had to be cash-flow hawks
eyeballing every nickel. Someone finally suggested they pool their
resources. But how?
Ken Taub, an advertising consultant and copywriter, suggested
going with tradition but with a twist.
"A direct marketing campaign, but as a group," Taub said.