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Article: Sony is best performing brand in Kingdom of Saudi Arabia
- Article from:
- Al Bawaba
- Article date:
- October 11, 2009
CopyrightCopyright 2009 Al Bawaba. Provided by ProQuest LLC. (Hide copyright information)
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Leading consumer electronics, IT and gaming brand major Sony has
been named the best performing brand among 2000 brands in the
Kingdom of Saudi Arabia, according to a survey by BrandIndex.
The BrandIndex, a unique state of the art brand barometer
developed by YouGov, collates views of over 750 online customers
across the Kingdom and UAE each fortnight covering nearly 2000
brands across all major sectors.
The prestigious recognition for Sony is a major testament of the
reputation that the brand enjoys in the Kingdom. The survey also
reinforces the brand recall enjoyed by Sony, backed by the various
campaigns organized by Modern Electronics Co. Ltd. (MECL) -- a
subsidiary of Al Faisaliah Group ...