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Article: Is he still the Big Boss? ; Colors ups the stakes in general entertainment by getting Amitabh Bachchan onto a reality show in a bid to establish a decisive lead.
- Article from:
- Business Today
- Article date:
- October 18, 2009
- Author:
CopyrightCopyright 2009 Business Today. Provided by ProQuest LLC. (Hide copyright information)
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Nau baj gaya kya?
July 2000: Amitabh Bachchan is the host on the Indian version of
the television quiz show Who Wants to be a Millionaire? The
superstar is on the small screen for the first time, on Rupert
Murdoch's STAR Plus, which is running the risk of withering in the
shadow of television broadcasting pioneer Zee Entertainment. Like
STAR Plus, the 58-year-old Big B's career, too, is uncertain.
In a matter of days, the verdict is as clear as a picture on a
HDTV flat-screen TV. The Big B is back. STAR Plus has raced to #1 on
the back of Kaun Banega Crorepati (KBC). The numbers are eyepopping:
In the first episode, STAR Plus's channel share races from 2 per
cent to 25 per cent! The ...