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Article: Poll: OKC area consumers dissatisfied with lack of direct flights
- Article from:
- THE JOURNAL RECORD
- Article date:
- March 17, 2003
- Author:
CopyrightCopyright 2003 THE JOURNAL RECORD. Provided by ProQuest LLC. (Hide copyright information)
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Consumers in the Oklahoma City metro area would fly more often if
additional direct flights were available and even appear ready to pay
more for those tickets, based on the results of a survey conducted by
Insight Market Research and Consulting for The Journal Record.
"There is dissatisfaction with the availability of direct
flights," said James Bost, president of Insight Market Research and
Consulting. "You've got fewer than one out of three consumers think
that the availability of direct flights is good or excellent."
The survey showed that 57 percent of Oklahoma City metro residents
have flown to or from Oklahoma City in the last year. Of that group,
only 32 percent rated the availability ...