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Article: Harley says it's the end; of the road for Buell
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- October 16, 2009
- Author:
CopyrightCopyright 2009 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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By RICK BARRETT
The final chapter in the story of Buell Motorcycle Co. may have
been written as Harley-Davidson Inc. said Thursday it was shutting
down the East Troy bike manufacturer it owns after more than a
decade without a profit.
Buell, which began as an experiment in a Mukwonago barn 26 years
ago and developed into a company that was acquired by Harley, has
struggled in the recession.
It was just more than a month ago that a Buell 1125R won the
coveted American Motorcycle Association's sport bike championship.
It was the first pro championship for an American motorcycle
manufacturer since 1986.
But this summer, Harley executives dropped plans for a $10
million Buell facility in the ...