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Article: Wal-Mart and Amazon.com trade price cuts on books
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- October 18, 2009
- Author:
CopyrightCopyright 2009 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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CHICAGO -- Taking a page from its original playbook, Wal-Mart
Stores Inc. launched a full-fledged price war with Amazon.com Inc.
and a nation of book retailers, lowering online prices on certain
highly anticipated hardback titles to $9.
The volley of discounts, which began Thursday when the retailer
listed prices for some upcoming hardcover releases such as Dean
Koontz's "Breathless" and Stephen King's "Under the Dome" at $10,
was answered with a similar price cut by Amazon, the largest online
bookseller. Then the two competitors lowered the prices even further
to $9.
The book discounts, the latest in a series of aggressive online
maneuvers by the world's largest retailer, could position the ...