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Article: Making the leap from also-ran to handsome model and serious contender
- Article from:
- The Irish Times
- Article date:
- October 28, 2009
CopyrightCopyright 2009 The Irish Times. Provided by ProQuest LLC. (Hide copyright information)
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Can the all-new Mazda3 find its home in a struggling market such
as our own, particularly when it's pitted against the class-leading
Ford Focus, asks PADDY COMYN
THE IRISH motor industry is about to enter its most critical
period for decades. What happens over the next few weeks will
determine whether there will be further job losses in the
beleaguered industry. A failure to implement a scrappage scheme, no
change to the availability of car finance and a lack of return of
consumer confidence could see new car sales fall to levels last seen
just after the demise of the horse and trap.
The result is that when car manufacturers release new products
they are competing for an increasingly ...