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Article: Money from nothing ; The digital era is decimating old businesses and inventing new ones, says Anderson, who expertly navigates us through the world of "free , but can't figure out the future.
- Article from:
- Business Today
- Article date:
- November 1, 2009
- Author:
CopyrightCopyright 2009 Business Today. Provided by ProQuest LLC. (Hide copyright information)
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Author: Chris Anderson
Publisher: Random House
Pages: 274
Price: Rs 460
Consider the world that you live in. Some of you probably wake up
in the morning, check your free e-mail and read an online newspaper
and cricket website for no cost. Using a popular free digital file
delivery service, you send your mother two songs from Abida
Parveen's latest album, which you illegally downloaded using a
torrent software (also free), and then head for work.
The above scenario is a world that dominates editor-in-chief of
Wired magazine, Chris Anderson's new book, Free, where he heralds an
entirely new economic model that businesses have to contend with,
namely an era of a radical price driven by a ...