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Article: Tata Tele's Mr Fixit ; For a group that has been in the mobile telecom service since 1996, it's only now beginning to show that it has understood and can even shake up the telecom market.
- Article from:
- Business Today
- Article date:
- November 1, 2009
- Author:
CopyrightCopyright 2009 Business Today. Provided by ProQuest LLC. (Hide copyright information)
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In July 2002, when the Delhi government decided to privatise
power distribution, the Tatas bagged the rights for the northern
part. Having taken charge of a pandora's box of power theft,
irregular supply and corruption, they appointed Anil Sardana, one of
Tata Power's top executives, to head the show. Sardana sorted out
the mess, turned distribution into a profitable business and won
over consumers.
So it was not surprising when, in 2007, Sardana was picked to
head the group's telecom venture, Tata Teleservices Ltd (TTSL),
which, after plenty of false starts, was beginning to lose ground to
rivals just when it was getting some focus. Last November, when TTSL
took aboard Japan's NTT as a ...