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Article: The parachute brigade ; Marico is an Indian multinational with a difference it is powering its overseas business by becoming a part of life in West Asia, Africa and even Bangladesh.
- Article from:
- Business Today
- Article date:
- November 1, 2009
- Author:
CopyrightCopyright 2009 Business Today. Provided by ProQuest LLC. (Hide copyright information)
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Marico was in a fix: its Parachute hair oil was a hit with
Indians in the Gulf, but why were Arabs shunning it? Well,
apparently because they preferred hair creams to oils. Word went
back to headquarters in Mumbai: Send cream, not oil. The result:
Parachute Advanse Hair Nourishment Cream, launched in the UAE in
2001. Since then, Marico's sales in the region have never slowed.
Better still, Marico decided to try the cream back on its home turf
and launched it in 2005 as an after-shower cream, and now has 19 per
cent of the hair creams and gels segment.
Little wonder that Marico today has a Rs 500-crore international
business group with a footprint in West Asia and Africa, having
grown its ...
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Article: MARICO ACQUIRES HAIR CARE BRAND FIANCEE IN EGYPT
The Hindustan Times;
September 13, 2006 ;
613 words
... ... Sept 13 -- The Bombay Stock Exchange of India made the following corporate announcement: Marico Ltd., has informed BSE that the Marico Group (Marico) on September 13, 2006, announced its entry into the Rs. 170 crore (USD 38 million ...
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