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Article: City hones its marketing efforts to draw tourists Effort would also help bring new residents
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- October 29, 2009
- Author:
CopyrightCopyright 2009 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
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By MARY BUCKLEY
Glendale -- If you live here, you see a city with positive
attributes. If you are from somewhere else, it turns out you are
pretty much in the dark. But, that clean slate provides a wide range
of opportunities for the Glendale Marketing Committee to build a
campaign to meet its goals of increasing tourism and economic
development and attracting more young families to the city.
The committee, created early in 2009 and funded by the hotel room
tax in the city, is zeroing in on ways to meet its goals. The city
was formerly a member of Visit Milwaukee but withdrew its membership
and funding at the end of 2008, feeling it could do a better job on
its own.
Based on interviews and ...