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Article: Sears moves Black Friday sale to the day before Halloween
- Article from:
- Deseret News (Salt Lake City)
- Article date:
- October 29, 2009
- Author:
CopyrightCopyright 2009 Deseret News (Salt Lake City). Provided by ProQuest LLC. (Hide copyright information)
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CHICAGO -- Sears took "Christmas creep" one step further
Wednesday, pitching its weekly sales as "Black Friday doorbuster"
deals before Halloween.
The merchant, owned by struggling parent company Sears Holdings
Corp., said it would kick off the weekly specials Friday evening and
open stores at least two hours early every Saturday through
Thanksgiving, hoping to draw shoppers with the promise of markdowns
before the day after Thanksgiving.
The traditional shopping spree -- dubbed Black Friday because it
often was the day when a surge of shoppers helped stores break into
profitability for the full year -- has marked the kickoff of holiday
shopping for many shoppers. But its importance has ...