Article: Ma Jun: the call of rivers

Ma Jun: the call of rivers

By Gong Yidong

BEIJING, Oct. 28 (Xinhua) -- When Ma Jun stood on the banks of the mighty and yet polluted Yangtze River in 1994, he had vague idea that one day he would devote himself to a Mission Impossible: saving China's dying rivers.

Named as one of 100 Most Influential Persons of 2006 by Time magazine, Ma has spared no efforts to raise public participation in environmental protection. Backing him up is a brand-new information platform linking government, businesses and ordinary people.

Born in 1968, Ma often recalls the "good old days" of his childhood by the Jin'gouhe River, or Golden Hook River, a major source of water for Beijing residents. "The water ...

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