|
|
Article: Not all sites created equal: Colorado Springs' Web presence lags compared to other cities
- Article from:
- Colorado Springs Business Journal
- Article date:
- October 30, 2009
- Author:
CopyrightCopyright 2009 Colorado Springs Business Journal. Provided by ProQuest LLC. (Hide copyright information)
|
Authors of "how to succeed in business" books used to remind
their readers that any firm's most important employee was not the
boss, but the receptionist; not the manager, but the cashier; not
the suits at corporate, but the switchboard operator.
And the most important ad a business could place was in the
yellow pages, since that's how people found you.
The message was simple and telling: the public face of your
business is your business.
But the world has changed. Switchboard operators are long gone,
and the yellow pages are a legacy technology.
Like it or not, a business is likely to be judged from a digital
perspective, and a big factor in that determination is a Web site.
But what if ...