|
|
Article: Rescued from nowhere Bayshore opening extends revival of Erehwon brand
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- October 30, 2009
- Author:
CopyrightCopyright 2009 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
|
By DORIS HAJEWSKI
Glendale -- Chicago outdoor retailer Erehwon Mountain Outfitters -
- that's nowhere spelled backward -- will open a new store Friday at
Bayshore Town Center.
The 10,000-square-foot store offers high-end clothing and gear
for serious outdoor enthusiasts and for those who want to look like
them in their everyday lives. Erehwon will compete with locals such
as Laacke & Joys and Les Moise, as well as with national chains such
as REI and Cabela's, and others.
The store is in a prominent space at the northwest edge of the
center's Port Washington Road parking garage, with large signs
facing I-43.
Erehwon's entry into the Milwaukee market comes at a time when
many larger retailers ...