Articles > Popular publications > The Boston Globe (Boston, MA) news wires > November 2009

Article: Dreaming up a new way to build dream cars

Article from:
The Boston Globe (Boston, MA)
Article date:
November 1, 2009
Author:
Copyright

On Tuesday, when the doors of the Las Vegas Convention Center open, the auto industry will get its first in-person look at a car designed by a college student in California, built in Massachusetts, and closely followed online by a cluster of car enthusiasts.

It's the public debut of an idea hatched three years ago at Harvard Business School: what if you could reinvigorate the car business by letting the Internet community shape the product, and inviting buyers to get involved by visiting the factory to help assemble the car they've purchased?

The car that Wareham-based Local Motors Inc. is trucking to Las Vegas this weekend is a pulse-quickening sight: a curvaceous and coiled off-road ...

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