Article: Learning to play their cross-cultural cards right

CAMBRIDGE - Keiko Sakurai held up a business card for her audience of 20 biotechnology managers whose company, Millennium Pharmaceuticals Inc., was sold last year to a Japanese drug maker. How they use their cards, she told them, is key to a good relationship with their new bosses.

"This is like a personification of you," said Sakurai, a cross- cultural trainer. "If this is bent or it has a fingerprint on it, it's like having a fingerprint on your face."

The ultimate mistake is discarding a business card, Sakurai said, recalling the time a US visitor dropped a client's card and failed to pick it up. "It's like stepping on a Japanese person's face with your foot."

Sakurai's counsel on card ...

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