Articles > Popular publications > The Boston Globe (Boston, MA) news wires > November 2009

Article: Citizens narrows choice on ad agencies

Article from:
The Boston Globe (Boston, MA)
Article date:
November 5, 2009
Author:
Copyright

Citizens Financial Group said yesterday it has selected five finalists in its search for a new ad agency, only one of which is in Boston. The news comes a week after Boston-based Arnold Worldwide said it would not compete for the advertising business that it has handled since 2001.

Citizens Financial, based in Providence and Boston's second- largest retail banking institution, said that it whittled down a list of 15 companies in its advertising review process to New York agencies Draftfcb, Grey Advertising, Ogilvy & Mather, Young & Rubicam, and Boston-based Mullen. The review process, which is being overseen by Boston-based management consulting firm Pile and Co., is expected to be ...

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