|
|
Article: The ABBA effect and why British Airways is ailing ; Staffand fuel costs are too high as passengers fly "Anyone But BA" [Edition 2]
- Article from:
- The Evening Standard (London, England)
- Article date:
- November 6, 2009
- Author:
CopyrightCopyright 2009 Evening Standard - London. Provided by ProQuest LLC. (Hide copyright information)
|
TODAY'S appaling figures from British Airways put the flag
carrier on course for its second consecutive year of record losses.
The latest deficit comes in the week that Ryanair reported it
nearly doubled profits over the same period to EUR 387 million
(Pounds 347 million).
BA is paying the price for running a "full-service" airline
during a recession. Ryanair is reaping the rewards of a "nofrills"
model attracting passengers on a budget.
But how fatally holed is BA? This week, travel writer Simon
Calder said the flag carrier is suffering from the "ABBA effect",
that disenchanted passengers are now flying with "Anyone But British
Airways". Calder may only be scratching the surface, as ABBA's ...