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Article: Sweet Cred wins US$ 9 million worth of business on opening day of sweets Middle East
- Article from:
- Al Bawaba
- Article date:
- November 7, 2009
CopyrightCopyright 2009 Al Bawaba. Provided by ProQuest LLC. (Hide copyright information)
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A leading UK sweets manufacturer has signed more than US$ 9
million worth of business on the first day of Sweets Middle East and
SnackTec Middle East exhibition.
Sweet Cred has confirmed two year deals with distributors across
the GCC including the Al Bahar Group in Kuwait, Balsharaf in Saudi
Arabia, Federal Foods from the UAE & Qatar, and V.M.B Brothers in
the Kingdom of Bahrain.
"Sweets Middle East has given us fantastic exposure to high-
quality trade clients and given Sweet Cred a strong foundation in
the region," said Clive Garrard, CEO, Sweet Cred. "We produce unique
products which are cutting edge, exciting, interactive and enjoyable
across all price points."
The company has the ...