Article: Not everyone likes a Pounds 3 festive dinner

MARC BOLLAND grabbed a bag of meat pasties. They're four for Pounds 2. Then the Morrisons chief executive showed me some fresh pasta. It's 69p. "Look at that. I can take you to the fish counter and you can choose two lovely pieces of salmon fillet. Add some cream and you will have a meal for two of fresh pasta with salmon in a cream sauce for below Pounds 2 per person. You have to agree, that's not bad."

I was meeting Bolland in the Morrisons store in Wimbledon. The snob in me said "steady on, this is Morrisons". But the reality was that -- on appearance at any rate -- the quality was hard to fault. How does he do it? "It's a big secret," he said, laughing.

While Morrisons is performing well ...

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