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Article: Clicking on, off court ; Celtics are poised for big score in digital game with YouTube, Facebook, Twitter, and website offerings
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- November 10, 2009
- Author:
CopyrightCopyright 2009 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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The Boston Celtics want fans to get their green on - online.
With a championship-caliber squad on the floor, the team is
stepping up its digital game for devotees who can't get enough of
Pierce, KG, Rondo, and Ray on television and can't score tickets to
TD Garden.
The team recently began distributing exclusive locker room
footage on YouTube, and last week launched 3-Point Play, an
interactive stats prediction game for fans on the Celtics' Facebook
page. The Celtics are also sending Twitter messages, including
quotes from press conferences and team events, to 21,000 followers
and using the social networking site to offer seating upgrades at
games.
These efforts augment GameTime Live, an ...