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Article: Drug makers seek looser rules for online ads ; Firms to press FDA on requiring list of side effects
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- November 12, 2009
- Author:
CopyrightCopyright 2009 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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WASHINGTON - As federal regulators take their first tentative
steps toward policing the wild west of medical information online,
pharmaceutical companies are pressing their case to market drugs via
Google, Twitter, and other websites.
The Food and Drug Administration will convene a two-day meeting
beginning today to hear the drug industry's position on Internet
marketing. The agency has agreed to consider developing rules for
online advertising after companies complained that the current
guidelines for traditional media - which require a detailed list of
possible side effects - have left them hamstrung on the Internet.
An estimated 83 percent of Internet users search for health ...