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Article: NBC's prime-time adds touch of green
- Article from:
- The Boston Globe (Boston, MA)
- Article date:
- November 13, 2009
- Author:
CopyrightCopyright 2009 The Boston Globe. Provided by ProQuest LLC. (Hide copyright information)
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NEW YORK - NBC next week is spreading a pro-environmental
message across five of its prime-time entertainment programs.
"30 Rock," where Al Gore takes a cameo role, leads the way.
Environmental themes were also added to the scripts of "The Biggest
Loser," "The Office," "Heroes," and "Community."
NBC Universal's three-year "green" campaign has largely focused
on off-camera issues like making company facilities more eco-
friendly. News and information programs have also been enlisted to
do stories on environmental issues, but except for one "30 Rock"
episode two years ago, the campaign hasn't touched the prime-time
lineup.
This year on "30 Rock," corporate boss Jack Donaghy tells the ...